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recent essay , one of the main reasons there are so many iPhone apps is because many coder-/geek-types own an iPhone, and want to make software they ca…

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VIDEO: Apple's Design Genius Explained (@TheDailyBeast) from Objectified documentary on PBS $AAPL. thedailybeast.com. Underscores the simple truth that the 'hard part' of product management and design is removing and simplifying …

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As was the case last year, several Apple authorized resellers are getting a jump-start on the 2009 holiday shopping season by launching early Black Friday sales that offer up to $220 off Mac desktops and $250 off Mac notebooks. [Updated Nov 26th with steep MacConnection price cuts.]

Filed under: App Review

As the owner of a new Bowflex system, I was excited to be able to try the $1.99 iFlex app from Redkab Creative [iTunes link]. For the new system owner, this app is really helpful. It provides a video reference library that shows you how to use the equipment to perform a wide range of exercises for every part of the body.

Each movement is categorized into an area of your anatomy, including shoulders, chest, arms, legs, and so forth. Within each category are a dozen or more individual exercises. Each unit contains both a video overview and a starting and ending position — very helpful when trying to understand exactly how to perform the exercise.

In addition to the reference material, iFlex offers a virtual trainer. This section of the app includes suggested workout routines for gaining muscle, losing weight, and toning. You can track your sets, report the number of pounds lifted and your reps. Days 6 and 7 instruct you to “take the day off.” I did not find any graphing tools or any way to track progress otherwise, nor can you create your own workouts.

To wrap up the program, a simple fitness calculator figures out your BMI (Body-Mass Index, the same index used by Wii Fit), BMR (Basal Metabolic Rate), and your TDEE (Total Daily Energy Expenditure). It’s a nice enough feature, but something of an afterthought.

iFlex was nicely designed and for just two bucks, it’s a great accessory to a Bowflex-style system. My personal unit is different from the one used in the videos, but it wasn’t hard to adapt the instructions to the realities of the equipment in use. I’m looking forward to using iFlex over the next few weeks to add to my workout vocabulary.

TUAWFirst Look: iFlex trainer for Bowflex originally appeared on The Unofficial Apple Weblog (TUAW) on Wed, 25 Nov 2009 18:45:00 EST. Please see our terms for use of feeds.

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Skymark Research announced Wednesday that it was initiating coverage of Apple Inc., with an initial “Buy” rating on the company’s stock. Using a numeric rating system, Skymark’s research report, which was obtained by The Mac Observer, rates Apple at 60% for short term indicators, 75% for medium term indicators, and 100% for long-term indicators, with an 80% Overall Average rating, all of which translate into a “Buy” rating.

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Palm is investigating why its Palm Pre users are suffering data loss after resetting or replacing their WebOS phones and attempting to restore their personal data from the company’s online cloud backup service.

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