May 25th, 2009
by Mike Schramm.
Filed under: Analysis / Opinion, Cult of Mac, Podcasts, Apple, Apple History
The guys over at the RetroMacCast sent us a link to their latest episode, featuring an interview with none other than Rob Janoff, the designer of Apple’s old rainbow Mac logo. The interview starts a little less than halfway into the show, and it’s cool to hear a voice right out of Apple’s past.
They talk about the inception of the logo — how Apple came to Janoff’s firm and what they originally asked for in terms of a design. He actually had very little guidance when first creating the logo, and in fact hadn’t seen any of Apple’s branding or even heard of the company before he created the now-iconic image. He also talks about how lucky he was in choosing the image — he saw it as a pretty obvious choice to use a picture of fruit for a company named after said fruit, but like any great logo, there ended up being layers of meaning behind that apple bite (or byte, as he points out).
Nothing really earthshaking in the interview (he hasn’t had contact with Apple since, and even he says that the mythology behind the company has much more to do than just the familiar logo), but hey, if you’re hanging out today during Memorial Day and need something interesting to listen to while barbecuing, you can tune in and learn a little bit about Apple’s corporate history.
TUAWRetroMacCast interviews Rob Janoff originally appeared on The Unofficial Apple Weblog (TUAW) on Mon, 25 May 2009 15:00:00 EST. Please see our terms for use of feeds.
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