Quattro is the second largest mobile advertiser next to Admob. Many online news websites had speculated that Apple was negotiating a deal with Admob earlier in 2009, but then Google snatched them for $750 million.
Many developers of free iPhone and iPod Touch applications derive their revenue from pop-up ads, typically served up by companies like Quattro and AdMob. Apple may be interested in Quattro’s Q Elevation technology, which provides dynamic targeting technology to optimize every impression to what they call”discrete audience segments. The service includes tracking and analytics, much like Google’s Adsense and Analytics.
Example of iPhone App Advertising
The Q Elevation technology enables exponential improvements in advertising on mobile platforms so that ad campaigns can target people based on behavioral patterns and predictive analysis. Campaigns can also be contextual, so that they are targeted by such factors as media type (App, Mobile Web, Video, SMS), demographics, like gender, age, ethnicity, and education.
With over 1 billion applications sitting on Apple-made devices, and approaching a 100 million installed base, Apple should be able to make some serious ad revenue with Quattro technology.
Tagged as: AdMob, mobile, Quattro Wireless
