Gene Munster, Managing Director, Piper Jaffray
Direct from the Bangkok Post reports on the Piper Jaffray 25th Semi-Annual “Taking Stock with Teens” Market Research Report. Hmmm…25th semi-annual makes it sound like this report has been around for a long time, but with the word semi injected in there, it could be held like 10 times a year…need more info.
There’s also a great reference to the report here in Yahoo Finance. Probably a bit more authoritative than the Bankok Post, I just love saying Bangkok.
Despite claims by everyone from the Wall Street Journal to the company’s own co-founder Steve Wozniak that Apple is losing its cool, the latest Piper Jaffray teen survey shows that, in the US at least, the iPhone is still the most sought-after smartphone among teenagers.
The bi-annual “Taking Stock of Teens” report, published this week, discovered that 48 percent of US teens already own an iPhone (up from 40% six months ago) and that 62 percent of the 5200 respondents plan on making the iPhone their next mobile device purchase. When asked specifically what type of phone (in terms of operating system) they next intended to buy, 59 percent answered Apple, compared with 21 percent who intended to buy an Android phone.
…The results were even worse for BlackBerry and Microsoft. “Don’t care” scored more highly with 11 percent…
Of the results, Piper Jaffray senior analyst Gene Munster said: “We believe that despite the push from competitive products, particularly from Samsung, it appears Apple has solidly remained the platform of choice for teens.”