If I were an analysts tasked with determining a company’s value, and my job is to report to my customers who pay me through my advisory service to provide them the best possible information about a company’s health that they were considering investing in, then wouldn’t it be natural to take into account, and give very high weight, to the service and support that company provides?
Then why don’t the analysts rate and compare the respective manufacturers and retail outlets, and the overall customer support they provide? I know as a consumer, that’s exactly what I would do, and in fact that’s why I’m such a loyal and faithful customer of Apple. Because their support is head and shoulders above everything else out there.
This fact is shared by 10s of millions of people. It is why once someone becomes an Apple customer, they remain an Apple customer. This fact alone, should weigh extremely heavily upon a company’s value. As an investor, I would think an analyst that ignores such information, or marginalizes it in deferences to hyperbole and speculation or prognostications of unsubstantiated crap, they should not be given any credences whatsoever.
These analysts need to answer to this. They are doing a disservice not only to their direct customers in the advisory service, but also to the entire population of investors that get their crap leaked to the general public.
Consumer Reports Survey Rates Apple Tops
Consumer Reports is a respected product testing company that has been around for ages it seems, and they just released a report that shows Apple rises to the top of customer support once again. Apple has held this position forever, and I don’t think it will ever change, because that quality is deeply instilled into the DNA of Apple.
Apple investors want to know what you think, comment below…