Brian White, Analyst, Topeka Capital Markets
Brian White has been on an Asian junket it seems like forever. It’s hard to keep track of the guy as dispatches have been emanating from the Topeka Capital analyst since early April. First it was the use of an iRing to control an upcoming Apple TV ecosystem, now it’s more finger pointing, but this time it’s with the iPhone 5S and biometric scanning.
Fingerprint technology will greatly simplify and speed up a customer’s interaction with iOS devices…allow users to unlock their phones without typing in a password.Brian White
I whole heartedly endorse this idea, as plugging in my 4 digit code while driving can be quite challenging, not to mention very dangerous. I can also see it as a huge time saver, and the ultimate in non-repudiated security. The only problem I could possibly imagine is the accidental unlocking, which could result in unwanted or unintended calls, which is the reason why I had implemented the 4 digit code in the first place.
He believes fingerprint technology will be the killer feature that makes the iPhone 5S stand out from the iPhone 5, since most people believe the two phones will look fairly similar.
“Our research suggests that users will simply place their finger on the home key of the iPhone 5S and this will automatically unlock the device, nullifying the need to enter a four-character Apple ID Password,” says White, adding, “Additionally, we believe this new feature will allow users to more quickly and easily make purchases from iTunes, the iBook Store and the App Store, while also accessing Game Center.”
He speculates that the fingerprint tech could be used for payment apps, and in Passbook, Apple’s application for tickets.
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