Skip to content
apple-investor

Apple Investor

Investing News and Strategies

Primary Menu
  • Analysts
  • Apple Products
  • News
  • Trading
  • Home
  • 2013
  • December
  • Apple CEO Apologizes for Bad Practices
  • News

Apple CEO Apologizes for Bad Practices

Frances Henderson December 16, 2013 4 min read
apple-ceo-apologizes-for-bad-practices-2

Apple’s Chief Executive, Tim Cook, apologizes to Chinese customers and indirectly to the Chinese government. He promises to do good by the warranty issue and not treat the 2nd largest Apple market like a third class one. The translation is directly from the Chinese, using Google Translate. It’s a bit painful to read, but you’ll get the point.

To our Chinese consumers:

In the past two weeks, we have received a lot of feedback about Apple in China repair and warranty policy. We are not only a profound reflection on these views, together with relevant departments to carefully study the “Three Guarantees”, and also look at our maintenance policy communication and combing our management specifications of Apple Authorized Service Provider. We are aware that, due to the lack of external communication in this process and lead to the speculation that Apple arrogance, do not care or do not attach importance to consumer feedback. We express our sincere apologies for any concerns or misunderstandings this gives consumers.

In order to further improve the level of service, we are implementing the following four major adjustment:

  • Improved iPhone 4 and iPhone 4S repair policy
  • Provide a concise and clear on the website of the official Apple repair and warranty policy statement
  • Increase the intensity of the supervision and training of Apple Authorized Service Provider
  • Related issues to ensure that consumers can easily contact Apple Feedback Service

At the same time, we also realize that operating in China, and communicate much we need to learn the place. Here, we assure you, Apple for the commitment and enthusiasm indistinguishable from other countries. Bring the best user experience for consumers and satisfactory service is our ideals, our commitment, and it has been deeply rooted in Apple’s corporate culture. We will make unremitting efforts to achieve this goal.

iPhone 4 and iPhone 4S repair policy improvements are as follows:

So far, iPhone 4 and iPhone 4S repair this in one of three ways: as from the purchase date of 15 days found the problem, we will be entitled to a refund or replacement for consumers recalculated 1 year warranty period iPhone; 15 days after discovery problem, Apple will replace the part depending, such as camera modules or batteries; replacement parts also can not quickly repaired the iPhone, Apple will provide consumers with a part reassembled new parts, retaining only the consumers existing iPhone 4 or iPhone 4S back cover.

Nearly 90% of customers expressed satisfaction with our repair services, and consumer satisfaction is the most important criterion for Apple to measure its own success.

But others suggested that part of the re-assembly of repair almost replace the machine, so the direct replacement of a device will be more beneficial to consumers. Therefore, since April 2013, Apple iPhone 4 and iPhone 4S service pack upgrade for all 1-year warranty on new equipment replacement parts and replacement date recalculated.

Consumer iPhone 4 or iPhone 4S Apple or an Apple Authorized Service Provider has been part of the re-assembly kit maintenance, we will replace them as whole and for maintenance after the iPhone recalculated from the date of repair year warranty. Apple’s warranty system has been updated for the information and, therefore, affected consumers do not need to take any additional action.

Now, all consumers can see on our site clear and comprehensive maintenance and warranty policy terms and conditions.

We are pleased to provide consumers with information who wish to learn more about the after-sales service. For example, we have been to provide 2 year warranty for the MacBook Air and Mac computer motherboards and other major components. Likewise, the the iPad main components has been entitled to a 2-year warranty period, and other components for 1 year warranty.

We realize that our site before this is not clearly stated policy. Hope the following will answer all the questions about Apple provides services.

Apple is to make greater efforts to ensure that Apple Authorized Service Provider to follow our policies, and make every effort to provide consumers with the highest quality service.

Week since March 18, 2013, we made a new training materials for all Apple Authorized Service Provider to ensure that each staff provide services for Apple products is not only familiar with our policies, but also to grasp three guarantees “provisions and related policies. The same time, we have taken the initiative through face-to-face meetings and other forms of verification and to ensure that each Apple Authorized Service Provider have opened training courses to update the knowledge of the staff for the maintenance and warranty policies. We will make unremitting efforts and continuous monitoring of the performance of the Apple Authorized Service Provider to ensure that consumers can get the highest quality service.

Now, the feedback service-related issues is also very convenient.

As the consumers of the services provided by any Apple Store retail store or an Apple authorized service provider doubt, to Welcome www.apple.com.cn/support/service/feedback/ directly get in touch with us. Our goal is to consumers where to buy Apple products or receive services, users can enjoy world-class experience.

Heartfelt thank you to give us valuable feedback, we always harbor immense respect to China, the Chinese consumer is always the top priority of our hearts.

Tim Cook
Apple CEO

Continue Reading

Previous: Apple and the Path to China Enlightenment
Next: Apple the Benefactor of Samsung Fragmentation

Related Stories

Only 38 Days to Apple’s WWDC15 only-38-days-to-apples-wwdc15-2
2 min read
  • News

Only 38 Days to Apple’s WWDC15

June 11, 2016
Apple Confirms October 16 It’s Been Way Too Long Event apple-confirms-october-16-its-been-way-too-long-event-2
1 min read
  • News

Apple Confirms October 16 It’s Been Way Too Long Event

June 11, 2016
Apple Takes the Lead in Supplier Responsibility, Accountability apple-takes-the-lead-in-supplier-responsibility-accountability-2
5 min read
  • News

Apple Takes the Lead in Supplier Responsibility, Accountability

June 11, 2016

Recent Posts

  • Alligator Indicator by Bill Williams
  • Best Stocks To Invest In
  • Blue Chip Stocks
  • How do I go about Investing My Money?
  • How to Evaluate Your Investments in 6 Easy Steps

News

Only 38 Days to Apple’s WWDC15 only-38-days-to-apples-wwdc15-2
2 min read
  • News

Only 38 Days to Apple’s WWDC15

Frances Henderson June 11, 2016
Apple’s World Wide Developer Conference starts on Monday June 8th and ends on the following Friday, June...
Read More
Apple Confirms October 16 It’s Been Way Too Long Event apple-confirms-october-16-its-been-way-too-long-event-2
1 min read
  • News

Apple Confirms October 16 It’s Been Way Too Long Event

Frances Henderson June 11, 2016
Apple confirmed yesterday that it would be hosting an event on Thursday October 16th. Sure, that much...
Read More
Apple Takes the Lead in Supplier Responsibility, Accountability apple-takes-the-lead-in-supplier-responsibility-accountability-2
5 min read
  • News

Apple Takes the Lead in Supplier Responsibility, Accountability

Frances Henderson June 11, 2016
It’s old news, yet Apple haters still argue with me, that Apple runs sweatshops in China, where...
Read More
Apple Volatility is on the Plate for 2015 apple-volatility-is-on-the-plate-for-2015-2
3 min read
  • News

Apple Volatility is on the Plate for 2015

Frances Henderson June 11, 2016
Happy New Year, and What a great year 2014 was for the Apple Auto Trader! This past...
Read More
How Did Apple’s Post Earnings Crash Affect You? how-did-apples-post-earnings-crash-affect-you-2
3 min read
  • News

How Did Apple’s Post Earnings Crash Affect You?

Frances Henderson June 11, 2016
[vc_row][vc_column width=”1/1″][vc_column_text]Be honest, I won’t tell. Did your brokerage account suffer a serious ding from that surprise...
Read More

You may have missed

Alligator Indicator by Bill Williams Alligator Indicator
7 min read
  • Apple Products
  • Trading

Alligator Indicator by Bill Williams

August 2, 2021
Best Stocks To Invest In stocks
4 min read
  • Investing
  • Trading

Best Stocks To Invest In

July 26, 2021
Blue Chip Stocks blue-chip-stocks
4 min read
  • Investing
  • Trading

Blue Chip Stocks

July 20, 2021
How do I go about Investing My Money? moneymoney
4 min read
  • Investing
  • Trading

How do I go about Investing My Money?

July 12, 2021
  • Terms of Use
  • Disclaimer
  • Strategy
  • FAQ
  • Privacy Policy
  • Testimonials
  • What You Get
Copyright © Apple-Investor. All rights reserved. | MoreNews by AF themes.