Let me be very clear…I love the new iPhones, and believe that Apple is going to clean up in terms of revenues, margins and market share. Apple no longer has that big display size bugaboo hanging over them. So, I don’t think event was a total lost opportunity, Apple delivered what everyone elected with the iPhone. Unfortunately there were no real surprises, except maybe the attractive price on gobs of memory, so that’s a good thing.
The lost opportunity was with the Apple Watch. And I must admit, the watch is everything I would expect in an Apple watch, in terms of design, elegance, and functionality. The big opportunity lost was the apps, and explaining to investors how the HealthKit and HomeKit APIs were going to create not only new product categories, but new markets. Apple simply stood silent, Tim Cook did not paint a compelling enough picture, one that clearly showed us the future in health maintenance, home automation, and even how CarPlay might integrate with all of it.
Apple is sitting on the brink of being the center of all things personal computing by figuring out how to own the healthcare device market, or home automation and car environments. I’m particularly surprised that CarPlay has not been pushed up the ladder a bit more…what a huge opportunity lost. Apple needs to weave a story that shows how they are involved with our lives from the time we get up in the morning, secure the home and ho off to work, then return to handle the rest of our extracurricular activities. Cradle to grave man!
Where’s the VISION THING?