Apple confirmed yesterday that it would be hosting an event on Thursday October 16th. Sure, that much we pretty much knew, what we still don’t know is…what in the world are they going to show us?
Perhaps there’s something to be gleaned from the logo on the event invite you see above. What the heck is that anyways? Is it a finger coming down to a receptive surface, perhaps eluding to new iPads? And what of the name of the event, “It’s been way too long.” is that a reference to new iMacs or MacBooks, that are getting long in the tooth and ready for an update?
We can speculate all we want, and build expectation of what we want to see…and of course that will lead to disappointment for some on Wall Street, and elation to us Apple fans regardless of what is announced.
As a trader, I can virtually guarantee that Apple Volatility will rise into the event, so it makes for a great opportunity to profit on that with any options play that benefits from rising volatility, like a Long Call or a Calendar Spread. And after the event is over, and the excitement has been played out, expect volatility to come crashing down, so don’t hold those options plays through the event, the volatility crush will get you.