Don’t know what to say in your personals ad? A new multiple-choice service offers to help you write it.
ProfileWiz ProfileWiz screenshot
The service, ProfileWiz, asks users questions such as “Which of these do you find most romantic?” or “What would you like to do but never have time for?” Users can then select one or more photos — for the former question, options include flowers and a couple dancing — that are the closest matches.
Based on the selections, the service writes a profile that best describes the user’s personality, dating preferences and desires. Users can also alter the text. The service is capable of composing many different versions of a user’s profile.
ProfileWiz shows a simple headline and the first paragraph of the ad — users must pay $4.75, via PayPal, to read the whole thing.
“It actually writes your profile description,” a spokesman for ProfileWiz, a unit of London-based Imagini, said. “Your final description can then be used wherever you want, on any dating site.”
The company says it aims to ease the frustration of conveying your personality on online dating sites. “Writing an enticing profile that accurately reflects who they are is one of the biggest hurdles. ProfileWiz is the smart, inexpensive way to get the right profile description in no time,” Alex Willcock, chief executive of Imagini, says in a statement announcing the service.
ProfileWiz, which will be presented at an Internet-dating conference in Miami on Wednesday, is catering to the burgeoning online dating community. There were more than 205 million users of the 15 major personals sites December, up from 190 million a year earlier, according to comScore.
The company is offering the first 1,000 visitors free access to the site.
